Pattern Sizing Information
Current Simplicity Pattern Sizing Chart:
Current McCall's Pattern Sizing Chart:
Current Vogue Pattern Sizing Chart:
Current Butterick Pattern Sizing Chart:
A brief history of pattern companies, courtesy of Wikipedia:
Four historic pattern companies still exist:
William Jennings Demorest and Ellen Louise Demorest began the home sewing pattern industry in 1860 by holding fashion shows in their homes and selling the patterns. This was the beginning of the Mme. Demorests' Emporium of Fashion. They published a magazine, The Mirror of Fashion, which listed hundreds of different patterns, most available in only one size. Patterns were of unprinted paper, cut to shape, and could be purchased "flat" (folded), or, for an additional charge, "made up" (with the separate pieces tacked into position). The latter version was intended to compensate for the absence of detailed instructions.
Ebenezer Butterick launched the The Butterick Company in 1863 to create heavy cardboard templates for children's clothing. Butterick's innovation was offering every pattern in a series of standard, graded sizes. Members of his family cut and folded the first patterns that were sold from their home. In 1866 Butterick began manufacturing patterns for women's fashions, and later added some articles of men's clothing. They began publishing the fashion magazine The Delineator in 1873 to publicize their patterns. Their patterns started as unprinted tissue paper cut to shape, folded and held together by a pinned (later pasted-on) label with an image and, later, brief instructions. In the early 1900's they began to use an envelope to hold the pattern. In the late 1910s they introduced a separate instruction sheet, called the "Deltor" (from the first three and last three letters of Delineator). In 1948, they purchased two new presses specially designed to print markings directly onto the pattern tissue.
James McCall, a Scottish tailor, established the McCall
Pattern Company in 1870 in
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine's weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961 Condé Nast entered in a licensing agreement with the Butterick Company.
Simplicity Pattern Co. Inc. started producing
patterns in 1927. Their goal was to produce an easy-to-use, lower-priced
pattern. They were one of the fastest growing pattern companies, opening
DuBarry patterns were manufactured by Simplicity from 1931-1940 exclusively for F. W. Woolworth Company.
Hollywood Pattern Company was started by Condé Nast in 1932. They
were known for printing photos of
The New York Pattern Company started in 1932 and continued until the early 1950s. They were unique in that the pattern sleeves had drawn characters rather than photos and the paper used was non-glossy.
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